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Targets vs. Results |
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| Performance targets and results for each fiscal year from FY7/11 through FY7/13 |
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FY2011 |
FY2012 |
FY2013 |
| 2010/8~2011/7 |
2011/8~2012/7 |
2012/8~2013/7 |
| targets |
results |
targets |
targets |
Sales
(million yen) |
36,000 |
36,233 |
41,000 |
47,000 |
Ordinary income
(million yen) |
9,600 |
10,176 |
10,860 |
12,450 |
Current income
(million yen) |
5,270 |
5,999 |
6,090 |
6,970 |
Net profit per share
(yen) * |
19,469 |
22,279 |
22,498 |
25,750 |
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| * These figures do not take into consideration stock options and other residual securities. |
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 Sales
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Ordinary income
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Current income
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Net profit per share
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| Overview of operating results |
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During the consolidated fiscal year under review, Japan's economy gradually improved as corporate earnings recovered as a result of various government-led economic stimulus measures. However, due to the current challenges in the employment environment, personal consumption continued to remain stagnant, along with the impact of the Great East Japan Earthquake that struck on March 11, 2011 which seriously impacted the nation's economy. As a result, the future outlook remains very much uncertain at this time.
Amidst this environment, the Dr. Ci:Labo Group launched its 3rd Mid-Term Business Plan under the basic policies to: (1) aim to meet the increasingly sophisticated needs and values of customers; and (2) follow a growth strategy focused on improving service offerings and expanding sales and marketing approaches to new customers, and strived to grow sales revenues centered on its Medicated Aqua-Collagen-Gel BI·HA·KU and Aqua-Collagen-Gel Enrich-Lift-EX products. In addition, an extensive free-gift sales campaign was initiated to mark the 20 millionth unit sold since the launch of the Aqua-Collagen-Gel series, which made a significant contribution to sales revenue growth. |
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Operating results by segment |
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| Performance targets and results for each fiscal year from FY7/11 through FY7/13 |
| |
FY2011 |
FY2012 |
FY2013 |
| 2010/8~2011/7 |
2011/8~2012/7 |
2012/8~2013/7 |
| targets |
results |
targets |
targets |
Cosmetics
(million yen) |
34,300 |
34,739 |
38,400 |
43,200 |
Health foods
(million yen) |
1,700 |
1,493 |
2,600 |
3,800 |
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| Cosmetics |
Dr.Ci:Labo:
- Sales of Medicated Aqua-Collagen-Gel BI·HA·KU, which were released at the start of the fiscal year under review, performed solidly.
- Sales of Aqua-Collagen-Gel Enrich-Lift-EX also performed well as the line continued to capture the needs of customers in their 40s and over.
- We launched Herbal Serum O2 as the first product released under the Herbal O2 Series, which represents our focus series for the next fiscal year, and sought to establish a foothold in the market.
Labo Labo:
- Although sales of Super-Moist-Gel were relatively strong, challenging market conditions continued.
Genomer:
- Sales of revamped and newly released Eye Care Cream significantly outperformed the results seen in the previous fiscal year.
- Genomer product sales in the mail order sales channel grew steadily.
dr.brandt:
- Sales revenues declined due to the closing of all retail stores in the segment as of March 8, 2011.
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| Health foods |
- Sales centered on Placenta EX II and Aojiru performed robustly, primarily due to greater demand for health foods from the ongoing increase in customers in their 50s, 60s and over.
- In addition to aggressively revamping existing products, we also released a new health and diet food “BIZENSHOKU,” and aimed to strength our product line-up in the segment.
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| Operating results by channel |
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| Mail order sales |
- The regular delivery service started stocking all of our products at the end of November, which served to significantly increase the number of users and contributed to a stable revenue stream.
- We aimed to increase the percentage of repeat customer purchases through enhanced measures and services that increase consumers' spending appetite.
- We stepped up initiatives to capture new customers through newspaper ads, infomercials and radio spots, which helped us acquire many new customers in their 40s and over.
- We increased sales revenues by maximizing the word-of-mouth effect through online marketing and also appealing to customers from younger age groups.
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| Wholesale |
- Although sales and marketing initiatives were stepped up in conjunction with TV commercials and a campaign marking the 20 millionth unit sold since the launch of the Aqua-Collagen-Gel series, we were unable to reach our targets due to a fall in shipments resulting from the after-effects of the Great East Japan Earthquake.
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| Counseling type sales through stores |
- We opened a total of four new stores, including directly-managed stores and retail stores located in department stores, and four in GMS, and also closed four underperforming stores located in department stores.
- The GMS segment was able to expand sales revenues firmly by launching events that served to attract customers. However, the department store segment continued to face a challenging environment, as our acquisition of new customers slowed and tough operating conditions continued.
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| Overseas businesses and other operations |
- Hong Kong: Sales performed strongly as a result of our aggressive advertising activities.
- Singapore and Malaysia: We opened one new retail store, and robust sales locally boosted product shipments.
- South Korea: We opened two duty free stores through our sales agent partner.
- United States: We focused on cultivating our core products further, and sought to raise the visibility of the brand by making products available through a major online retailer's website.
- Taiwan: The department store segment saw a downturn, while TV shopping segment sales did not see a significant boost as the acquisition of a TV shopping company lead to a decline in air time. As a result, overall sales fell year-on-year.
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