Dr.Ci:Labo Co., Ltd. IR/Corporate Information

Corporate Philosophy

"Bring relief to everyone suffering from problem skin"

Medical cosmetology Dr. Ci:Labo is a company launched in 1999 under the corporate philosophy of "bringing relief to everyone suffering from problem skin."
We aim to contribute to society by providing valuable products that support health and beauty. Our mainstay products are skin care cosmetics developed from the perspective of dermatologists.

Outline of each division

Cosmetics Division

Dr.Ci:Labo

Labo Labo

Genomer

The cosmetics division mainly offers skin care cosmetics products. It offers a large variety of skin care products for all ages - from low-stimulant cosmetics meant to cause as little stress as possible on the skin to highly functional anti-aging products.

In Japan, this division focuses mainly on the Dr. Ci:Labo products and aims to win new customers by actively developing new products. At the same time, the renewal of existing products is also increasing sales.

Overseas, the company is conducting promotions mainly on Aqua Collagen Gel mainly through counseling type sales. We are implementing policies to raise brand recognition.

Health Foods Division
	The Health Foods Division offers supplements and foods that help consumers maintain health and beauty from the inside.

Sales Channels

Mail order sales	Orders are accepted mainly at call centers, but also online or via postcards or fax. We aim to offer services where customers can see a human face even when placing mail order sales.
Counseling type sales	We operate Dr. Ci:Labo corners in directly managed stores, prestigious department stores and shopping centers.
Wholesale	We sell our products mainly to variety shops and drug stores.
Overseas	We market our products in Taiwan and Hong Kong among other places. We plan to expand sales in the rest of Asia.

Percentage of Sales by Sales Channels (as of the end of January 2008)

Percentage of Sales by Sales Channels
(as of the end of July 2011)

Number of Overseas Stores (as of the end of January 2008)

Number of Overseas Stores
(as of the end of July 2011)

Brands by Sales Channel

Mail order sales	Counseling type sales			Wholesale
Mail order sales	Direct stores	Depart-ment stores	GMS	Drug stores	Pharmacies	Variety shops	Cosmetics specialty stores	GMS

		—			—		—
				—	—	—	—	—

: "offered" or "offered in some locations"
—: "not offered"
GMS: within shopping centers.

February 1999	Dr. Ci:Labo Co., Ltd. was founded in Tokyo, starting with mail order sales of six skin-care products, including Aqua Collagen Gel.
March 2000	The company broke into the health food business.
February 2001	The publication of the member's magazine, "Ci:Lover," was launched.
April 2001	The distribution center was set up in Kawaguchi City, Saitama-Prefecture.
May 2001	The company opened its first counseling type retail store in Nagoya's Meitetsu Department Store.
November 2001	The company started sales through online shops.
February 2002	Sales of the new brand Genomer began.
March 2003	The company became publicly listed on the JASDAQ stock market.
December 2003	Sales of the new brand Labo Labo began.
January 2004	First Hong Kong store was opened.
May 2004	First Hawaii store was opened.
October 2004	The company opened the Osaka sales office.
December 2004	First Taiwan store was opened.
February 2005	The company listed on First Section of the Tokyo Stock Exchange.
March 2005	The subsidiary MD scirnce Co., Ltd. was established.
April 2005	The subsidiary Ci: investment Co., Ltd. was established.
January 2008	First Malaysian store was opened (by a distributor.)
April 2008	We had shipped a cumulative 10 million units of Aqua Collagen Gel.
January 2009	First Singaporean store was opened (by a distributor.)
June 2011	We had shipped a cumulative 20 million units of Aqua Collagen Gel.
July 2011	The company opened its first duty free store in South Korea. (by a distributor.)

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